Flash Web sites look great, hard to optimize

ALISO VIEJO, Calif. — It's a tough decision.

A Web developer can dev-out a great looking flash Web site but trying to optimize the site for search engine purposes is like committing Web suicide.

But don't be alarmed, if your site already pulls in mass amounts of traffic, developing a flash Web site can be to your benefit.

Listed below are a few methods to use when trying to optimize a flash based Web site:

1. Hard code HTML
2. Utilize H1 tags, title tags and meta tags
3. Use inbound links

And if you do decide to use a flash Web site you can utilize pay-per-click campaigns to drive traffic to your site. Click through rate in the search engines will also optimize your site when using hand picked keyword terms.

Lastly, direct traffic [viewers who type in your URL direct] will also drive your flash Web site through the search engine rankings. But a Web site will need a click through rate in masses for the site to appear in the top pages of any search engine.

It's a pick your poison, but flash Web sites do have benefits too.